Ideas on AI, SEO, and technology leadership.
Practical, first-hand articles on AI, SEO, marketing and fractional technology leadership, written by TAG founder Gareth Moore.
All Insights articles
From Creating to Doing: Generative AI vs. Agentic AI
How Generative AI and Agentic AI differ, and what it means when they work together.
Understanding MCP: The Model Context Protocol Powering AI’s Next Leap
What MCP is, why it matters, and how it lets AI models securely use real tools and data.
Will Vibe Coding Signal the End of Offshore Development?
Why vibe coding is eroding the cost case for offshore development, and what it means for developers.
What is RAG? Understanding Retrieval-Augmented Generation
How a RAG pipeline works step by step, and when to use RAG versus fine-tuning an LLM.
SEO vs. GEO: The Evolution of Search Optimization
How SEO and GEO differ, and why smart businesses now optimize for both.
Understanding Generative AI: A Beginner’s Guide
What generative AI is, the major model types, and the everyday tools built on them.
Google E-E-A-T: What Is It & Best Practices For Applying It For SEO
What E-E-A-T means for your rankings, and how to demonstrate it.
Building a Website is Like Building a House: A Step-by-Step Guide
A 10-step house-building analogy for how websites actually get built, from discovery to launch.
The 6 Essential Pillars of SEO for Long-Term Success
A six-pillar framework for keyword strategy, technical SEO, on-page and off-page SEO, and more.
How to Create a Customized Song for Your Business – For Free (Kind Of)!
Using Suno and ChatGPT together to create a free, customized song for your business.
How Businesses Can Directly Utilize ChatGPT for Growth and Efficiency
Eight practical ways businesses can use ChatGPT directly, from proposals and code to content and documentation.
Unlocking the Power of a Fractional CIO
What a Fractional CIO does, who benefits most, and how to choose the right part-time technology leader.
The Dynamic Duo: Why SEO and CRO Must Work Hand-in-Hand
Why treating search optimization and conversion optimization as one strategy beats running them separately.