Marketing Services

SEO & CRO services

SEO gets the right people to your site. CRO turns more of them into customers once they’re there. TAG runs both together, because ranking for a keyword that doesn’t convert isn’t actually a win.

SEO & CRO services

Most SEO work stops at rankings and traffic, and most CRO work happens in isolation from the SEO strategy driving that traffic. Treated separately, both underperform. Treated together, they compound.

Venn diagram showing SEO and CRO overlapping, with "Improve User Experience" and "Deliver valuable content" in the shared middle
Where SEO and CRO overlap, and why TAG runs them together instead of separately.

What SEO & CRO covers

  • Technical SEO audits and fixes: site speed, crawlability, structured data
  • Keyword and content strategy built around real buyer intent, not volume alone
  • On-page optimization across your highest-opportunity pages
  • Conversion rate testing and optimization across your key funnels
  • Analytics and reporting that ties traffic directly to revenue, not vanity metrics

Signs you need SEO & CRO

  • Your traffic is flat or declining and you’re not sure why
  • You rank for some keywords but they’re not driving real business
  • Traffic is healthy but conversion rates lag behind what they should be
  • You’ve never had a proper technical SEO audit
  • Marketing spend is going toward paid channels because organic isn’t producing

How the engagement works

  1. 01

    Audit

    A full technical, content and conversion audit to see where the real opportunity is, not just where you assume it is.

  2. 02

    Roadmap

    A prioritized plan sequenced by impact, from quick technical fixes to longer-term content and testing programs.

  3. 03

    Execution & testing

    Ongoing implementation, content work and structured A/B testing, with reporting tied to revenue.

Frequently asked questions

How long does SEO take to show results?

Meaningful movement typically starts in 3–6 months, with compounding results after that. Anyone promising overnight rankings is either misrepresenting the work or setting you up for a penalty.

Is CRO just about button colors and page design?

No, the highest-impact CRO work is usually about messaging, offer clarity and removing friction from the actual buying decision, not cosmetic tweaks.

Do you handle both the strategy and the implementation?

Yes. TAG sets the strategy and does the hands-on work (technical fixes, content, testing) rather than handing you a report and leaving execution to your team.

Portfolio

Between two decades in technology and marketing leadership, as an executive, and now through TAG, I’ve worked with organizations of varying size, from small to multinational businesses.

Scootaround
Cabela's Canada
Polycast
RDT Soccer Academy
Kid City
Grads On The Go
Wallace + Wallace
Get In Touch

Let’s talk about your traffic and conversion.

No pitch, just a 30-minute look at your current SEO and conversion performance.