Grads On The Go case study
Grads On The Go is now trusted by Winnipeg parents and students to capture graduation portrait photography, but it started with nothing to build on except the idea itself.
The challenge
As a brand-new studio, Grads On The Go had no website, no search presence and no established way of reaching the families who’d want its services. The team had the photography skill but limited knowledge of how to market the business online, and needed help elevating the brand from the ground up.
The solution
TAG provided the foundational technology and marketing strategy a new business needs before its first customer ever arrives, building a beautiful, highly search-engine-optimized website and a targeted SEO strategy around the keywords graduating families were actually searching for, alongside the initial brand and marketing approach to launch on.
The results
The website ranks in the top 2 search results in Winnipeg for the business’s most relevant keywords. Between referrals and that search visibility, Grads On The Go has attracted clients from across Winnipeg and into southern Manitoba, a reach the business didn’t have any way to earn on day one.
