Kid City case study
Kid City, a family entertainment venue, had a website that wasn’t pulling its weight. Traffic wasn’t translating into bookings, and search visibility had stalled well behind competitors.
The challenge
Kid City wasn’t appearing in Google’s top 10 results for most of the search terms that actually mattered to the business. Weekend attendance held up fine on its own momentum, but weekday traffic, and class enrollment in particular, which depends much more on people actually finding the business online, was suffering as a result.
The solution
Working within real budget constraints, TAG built a customized SEO and conversion rate optimization strategy rather than a generic package. That meant improving the sitemap structure and page layout, creating content targeted at the specific high-demand keywords Kid City’s customers were actually searching for, and tightening the path from a search result to a completed booking. Owner Cristen Hamed was involved throughout the engagement, with TAG taking on a teaching role alongside the hands-on work so her team could keep building on the improvements independently.
The results
Kid City moved into the top 3 results for its most sought-after keywords, backed by an improved sitemap, clearer page layout and content built around real search intent, all of which translated into better website conversions, not just more traffic.
As a new business owner, I was looking for someone who is knowledgeable and personable to help support our business growth. Gareth has many years of experience and is very skilled with producing favorable results. He helped our business create a comprehensive plan for search engine optimization as well as make necessary adjustments to our website to improve customer experience and usability.
My favorite part was that he took on both a teaching and professional role and helped me, as a business owner, learn new tools to improve my business. I would highly recommend Gareth’s services for DIY business owners such as myself as you will gain essential knowledge as well as great work. We will continue to utilize his services as our business grows!
Cristen Hamed, Owner, Kid City Archibald